Blogs

A customer told me today she wished she had a store like Karalina's.

I smiled and thought back through the day……..

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I grew up hearing “The customer is always right”. As someone with 2 degrees in economics, I also learned about the assumption that customers were rational. If they are rational, then they must be right. Then I started working in marketing and came to believe the customer was the most important thing to a business, so again they must be right.

From time to time I looked out into the real world for evidence of all this wonderful learning, but the evidence was often lacking. As a child I watched the adults buy and consume the products of the day, fat laden food and cigarettes. They didn’t seem good for you to me, but hey the customer is always right.

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In another time, when I was VP of Marketing at an Internet retailer, I was extremely pro Internet retail and against anything that would slow down the web including sales taxes on web sales. The benefits of Internet retailing were obvious to me. Greater customer choice, lower costs and prices, delivery to your home or office, the ability to read reviews on products and retailers and more.

The benefits were so large and obvious I never considered the costs. I traveled a lot back then and seldom thought about the effects of Internet retailing on local communities where we all live.

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Yesterday, Karalina's began the hard work of being an ACTIVE participant and supporter of The 3/50 Project, a natonal grass roots project to promote & save the locally owned brick & mortars that our nation is built on.

We began the work of trying to educate the community on this issue, and gain their participation and support. Small businesses are the backbone of our country, and often the leaders in making our local communities strong & vibrant.

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As a locally owned and operated business, Karalina’s supports The 3/50 Project and hopes you will to.

If you spent just $50 each month at 3 local brick and mortar stores in our community, an average of $17 at each, you could help pump millions back into the local economy.

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